40 Years Of Creativity
Born and raised in Hollywood, Greet’s show biz experience as a child actor and film studio marketing executive informs his work, allowing it to both entertain and educate through vibrant, powerful imagery. After receiving a BFA in 1978 from Art Center College of Design in Pasadena, Greet pursued a successful advertising career in New York, then returned to Los Angeles, working in the entertainment industry as a creative director for Twentieth Century Fox and Universal Studio. He relates that these experiences made him bracingly aware of how imagery can impact society, shape communication, and have a profound effect on viewers.
Taking that knowledge, in 1988 he started his own award-winning agency, POV Entertainment Design, creating campaigns for all the major studios.
But his urge to combine personal expression and social concerns led him in a new direction. His support of the LA Climate Change Concert held at the Whiskey A Go Go led to the creation of passionate poster art, and ultimately, to the transformation of that art into three-dimensional assemblages that are seen today.
“Sculptural social surrealism” best describes the work by combining conventional objects with social concerns we all must grapple with into unique and powerful conceptual art.
The moniker Mel Greet stems from a jest made by a fellow artist he referred to as “Raycasso,” causing his friend to return the favor with the nickname Mel Greet, for his admiration of Belgian surrealist, Rene Magritte.